Beverly Hills Rhinoplasty expert, Dr. Binder strongly supports the philosophy that nasal surgery must achieve natural-looking results that work in harmony with and enhance the overall appearance of the face. He believes that no two noses are alike, and applies his knowledge and diverse experience in all aspects of nasal surgery to design an individualized approach aimed at each patient's specific needs.

This philosophy is the basis of Dr. Binder's "structure" technique for rhinoplasty.

The old approach to rhinoplasty was a "reduction" procedure based on the theory of reducing size or "sculpting" the nose. Often too much cartilage or bone was removed resulting in a nose that was poorly shaped, fragile and barely functional.  A number of Beverly Hills Rhinoplasty patients mentioned the result was often a ‘Nose Job’ look; scooped out, turned up, pinched and very obviously "done".

Instead of removing cartilage, with Structure Rhinoplasty, Dr. Binder repositions, identifies, and reinforces weaknesses in the nose that contribute to problems in both structure and function.  Especially when performing a revision rhinoplasty, the Beverly Hills surgeon Dr. Binder often adds cartilage back to the nose because too much had already been removed.