Hollywood and Beverly Hills Rhinoplasty have a lot of history. On May 5, 1930, the Los Angeles Examiner stated that: "Having one's nose shaped to fit the talkies is the most popular thing in Hollywood now."  Beverly Hills Rhinoplasty specialist, Dr. William Binder says "shaping" the nose back then and for many years later basically meant reducing it to a smaller size.  The result was almost all nose jobs looked pretty much the same—pinched, turned-up and small with no apparent regard for the shape or structure of the face it was on.  This "one size fits all" rhinoplasty almost always looked obviously "done".

Rhinoplasty in Beverly Hills today is aimed at a result that appears natural and in perfect harmony and balance with the shape the face.  Beverly Hills Plastic Surgeon Dr. Binder, who has developed a reputation for revising and re-doing poorly done rhinoplasties, says nasal surgery should also enhance rather than inhibit good breathing.

Dr. Binder's "Structure Rhinoplasty" technique uses a three-dimensional perspective that takes into account the individual patient's overall facial structure. It is an interdependent approach that ensures a consistent, naturally-shaped nose that harmonizes perfectly with the rest of the face.  Instead of just 'reducing' its size by removing vital nasal tissue and weakening its structure, Dr. Binder works to re-shape the nose while strengthening its support structure to improve breathing.

Another part of this trend toward natural and balanced Beverly Hills nose jobs involves combining it with other procedures.   Problems in the facial structure, especially a small chin and lower jaw or weak cheeks or midfacial bone structure may also contribute to imbalanced facial proportions. In these cases, Dr. Binder may perform surgery of the nose in conjunction with placement of facial implants or other procedures to achieve overall facial harmony.